Search Engine OPtimization
Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines. If a customer is using a search engine to find what they need and you don’t show up, you don’t exist.Why SEO is Necessary for Your Business?
SEO Will Help People Find Your Website
Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.
No longer is SEO just about ranking a site in search results, getting more clicks and views, or keeping ‘bounce rates’ optimal. That’s a dangerous misconception. Modern, effective SEO should be rooted in the company’s goals and strategies, and swivels on the psychology of individuals in the target market and segment.
SEO Builds Trust & Credibility
SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results.
SEO Is Cost Effective
Over years, SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return for every dollar invested into it over time.Your Web hosting, design and content creation expenses are similar, whether your site is visited by one hundred people, one thousand, or one million.
Effective SEO can attract thousands, even millions of targeted prospects to your business website, and increase your conversion rates by delivering the exact solution to problems they are facing.
SEO Attracts Relevant Traffic
SEO is highly targeted. Using keyword analysis, you can find just how big a “market” is, how many people are searching for that exact keyword, how competitive the arena is, and with some keen deductive reasoning, even identify the intent behind keyword searches.
Web traffic from a good SEO campaign has high conversion potential. And by correctly tapping into ‘searcher intent’, addressing your audience’s concerns and problems, building trust, and convincing prospects that your company is the right one to do business with, you can enjoy a high rate of visitor-to-sales conversion that’s the envy of your industry.
Search Engine OPtimization
SEO Drives Offline Sales
Good SEO starts with smart purchasing decisions. Today, more sales offline are driven by research initiated on the Web.
SEO is a Driver for Brand Awareness and Recognition
Building brand awareness can be a costly, complex task. But it doesn’t have to be so difficult, as SEO can accelerate your branding campaign by increasing your rankings in the one place 70% of users turn to for answers, Google
SEO Helps You Navigate the Ranking Factors
Many business owners are surprised to learn just what goes into the ranking of a website, a blog, or a page. In fact, search engines use at least a couple hundred different criteria to determine where a page ranks in the search results. While using the right SEO keywords in your page text will help, there is much more to consider.
“However, SEO is not a one-time-big-time deal. You just cannot set up optimization efforts for your website and then just leave it as it is. You may see a boost in your website rankings at major search engine results, but without a continuous SEO process, you should not expect that these high rankings will last. SEO is not a quick-fix and if you want your business to survive in the treacherous waters of the online marketplace, you need to maintain a continuous and regularly sustained search engine optimization campaign”