11 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

11 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

11 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

11 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 11 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

Simple Website Layout

When a visitor seeing your site they need to immediately understand the layout and how to navigate the website. Don’t bombard them with flashy graphics and other distractions. They should be able to immediately locate the navigation menu and interact with the site. If not they will click off and find a site that offers a more user friendly experience.

Make your call(s) to action unmissable

Your call to action is what asks users to convert–it could be a landing page for your product or a form for users to use to sign up for an email list. Whatever it is, it needs to be prominently visible. Make it stand out with a unique design or use it as a “soft” popup after a user sits idle on your site. Include it near the top of every page, or link to a call to action on nearly every page of your site. Don’t be obnoxious about it, but do make your calls to action prominent.

Offer various payment options.

Believe it or not, not everyone wants to use Paypal. Consider offering a variety of payment methods to satisfy the preferences of all your potential customers.

Make it easy to convert.

If a process takes too long or is simply too complicated, most users will abandon it (even if they’re into your brand). For example, if you ask users for a first name, last name, and email, I can guarantee you’ll get more signups than if you ask for first name, last name, email, location, occupation, and other factors that don’t really matter. If it takes less than 30 seconds to complete the process, you’ll be in good shape.

Quick Conversion Process

Make it as easy as possible for a user to complete the conversion. If we are talking about a sale, make the check out process as streamlined as possible. If we are talking about a lead submit then ask for as little information as possible. A website visitor is much more likely to enter their name and email address as opposed to that along with a half dozen other input fields.

 Include testimonials, reviews, and maybe a guarantee.

Trust is a major factor for conversion, but you have to earn that trust–especially with new users. Include user reviews or testimonials if you have them–users almost invariably trust brands more when they offer lots of third-party reviews. If you have any indications of authority, such as affiliations with major industry influencers, publishers, or brands, show them off with badges, and consider offering a guarantee on your product to make yourself even more trustworthy.

Clearly state the benefits of your product or service.

Listing the features of your product is important, but it’s even more important to tell potential customers exactly how your product will help them or solve their problem.

Provide Additional Value

What differentiates your website from the others? If you are an e-commerce website then provide a benefit for consumers to shop with you such as free shipping or some other additional value benefit. If you are attempting to convert the visitor into a lead provide them incentive to fill out the form.

Include a visual demonstration

People crave visuals because sight is the strongest sense. Instead of writing about your product, include a video or image-based demonstration of what it is and how it works. If it’s an intangible product, like a software subscription, show off footage of someone using the software. There’s always a way to include a visual, and visuals always make it easier to sell.

Continued Touch

If a consumer makes a purchase on your website then there is a very good chance that they are a candidate for future purchases. You can now directly market to a laser targeted prospect. Send them specials, coupons, and exclusive offers. This will keep them coming back for more. If a website visitor converted into a lead then touch them via an email marketing campaign and stay relevant and in front of them.

Make sure you include contact info.

Give your customers confidence in buying from you by including complete contact info in an easily accessible location.

10 Reasons to Retarget your Email Subscribers with Facebook Ads

10 Reasons to Retarget your Email Subscribers with Facebook Ads

10 Reasons to Retarget your Email Subscribers with Facebook Ads

Did you know you can use Facebook Ads to retarget your email list of subscribers?

Retargeting is a great way to:

  • Increase offer/brand awareness

  • Get people who visited your website back into your funnel

But did you know that you can increase your conversions and overcome a low email open rate by retargeting your email list?Retargeting is a highly effective marketing strategy that allows you to follow your audience by showing them relevant ads after they have entered your website.I’ll get into exactly how to retarget your email list in a sec but first lets take a look at 5 reasons how you should be retargeting your email list right now.

1. You are able to reach out to people when they’re free to engage. 

It’s undeniable that people are always busy during the day.

However, the downside of this is the risk of your emails not getting opened. People don’t just don’t have much time to check out your valuable offer.They may also opened the email, read a small portion of it and decided that they need to look at it later. However, they get distracted and don’t do it.After their work, instead of going back to your Email, they stayed on Facebook instead to socialize with their friends.

Retargeting them with Facebook Ads helps remind them of your offer while they’re skimming through their Newsfeed – regardless of whether they’re having a coffee break at work or having a day off at home.

2.Targeting a Lookalike Audience:

>A lookalike audience is exactly what it sounds like, an audience of users generated by Facebook that best-matches your imported contact list.

Facebook examines demographic similarities like age segment, gender and location as well as precise interests and broad categories. An algorithm within Facebook matches those demographic details with existing Facebook users and finds the best possible match for your next ad.

3.You Increase The Size Of Your Brand

When your message is seen everywhere, on various platforms, it becomes the company looking bigger than it actually is. When you have your ad on Facebook, it boosts the popularity of the brand.The great thing is that subscribers have no recognition of what you’re doing – they see the ad because you retargeted them on the email list.

4.You Boost The Retargeting Amount

Your marketing message typically needs to get in front of prospective buyers multiple times before they’ll be influenced to take action.  The average tech shopper uses more than 14 sources of information to arrive at their decision. Younger shoppers use over 21 sources. Email + Facebook Advertising helps get you to a high enough frequency that it will be noticed and remembered.

5. You’ll be able to reach your audience no matter the time and place. 

Regardless of where your subscribers are in the world, you’ll always stay connected to them as long as they’re on Facebook.

In today’s era of digital connectivity, most marketers are using email marketing and social channels together.

6.Your Brand Will Be Remembered

When using ConnectAudience to import your email list into the Facebook custom audience, you can target those subscribers – even people who have unsubscribed from the email list. It’s certainly disappointing to see people leave your list, but you still give them a chance to convert by showing them FB ads in their newsfeed.

7.You gain people’s Trust

Not only will your business look larger, which lends trust… people just trust businesses who are on Facebook more than those who are not.  If they are seeing your business on Facebook and email, they now know of 2 places to reach you immediately if they have an issue with your product or service.

Facebook is also place where people refer friends to businesses when they have had a good experience.  By being on Facebook and in their news feed, it makes it easier for them to recommend your business to their friends.

8.Your Ad Revenue Is Spared

With a rise in clicks, the cost to run your Facebook ads drops. It also means more people are engaging with your brand, which means you can save the ad revenue for other areas. It’s also why you need to retarget your email subscribers or reach out to new audiences. These folks are more likely to convert.

9.You increase your campaign response rate. 

Retargeting people on your list through Facebook Ads means that you are reaching out to people who have already been exposed to your brand messages – especially those who made an effort to open your emails and click on your links. 

10.You Create Social Leadership

Look at your current customers/clients as brand ambassadors. Use Facebook ads with testimonials from your customers to target those on the list that have yet to convert. With Facebook retargeting, you can showcase your credibility but don’t come across aggressive.

 

 

Why Custom Design is Important???

Custom Website Design

Custom Website Design

Custom website design can take your business to a new level, by offering your customers a tailored and user-friendly experience, reach new audiences and bolster your brand.customers expect that their required services or products are easily accessible online and if your services are not available to them online, you definitely are going to lose a lot of business. This is the core purpose for developing a business website. However, when it comes to a website, the design strategy is a critical factor which has to be considered.

It’s Personal and User Friendly

Custom design really resonates with your audience and helps to your brand.Your logo, your photo placement, layout, calls to action, navigation, the toolbar options, colors, flash features, live chatting, backend project management—all are your choice in custom web design making it easy to guide your company image.

As for user experience, this should be the primary focus when developing a custom site. You want easy navigation, you want the proper information on all the pages and you want calls to action that will get people to act. At Bangalore adsolutions, our custom web design approach starts making sure websites are mobile-friendly, or responsive.

It Ranks Well In Search Engines.

Custom design sites are very much SEO friendly and well suited for online marketing and Custom website Design can climb upwards in search engines far ahead of generic free sites. Custom sites are specially designed to appear higher in search engines, so it’s better to choose a best site as soon as possible to increase your pacing against competitors. Bangalore Adsolutions can design your website so it attains high rankings and becomes visible to a wider audience on the Internet.

Competitive Edge

We think this one pretty much speaks for itself. If you invest a little time, thought, cash and trust in a developer, you’ll definitely be able to compete with or crush your competition.How you ask? It’s simple. If your competition is missing their marketing goals, target audience or even turning off their current audience with their web presence. Just make your website better than theirs your audience will thank you.

Custom Website Design

Custom Website Design

 

Control and Security

Since a custom design site is built specifically for your needs, you gain more independence and control. You won’t have to worry about trying to adapt it to suit your purposes as you would with a generic design. You also won’t have to feel pressure to change anything if you find that it looks too much like another site. As long as you are working with a good design team, they will be around to provide ongoing support.

You Get Continual Assistance From Professionals.

A cheap website cannot provide you the same benefits as a custom website. It doesn’t offer ongoing support, expertise and dedicated assistance from professional web developers. If you choose to hire a reputable firm, you can expect to see a well thought-out website that appeals to your target market and showcases your business excellently. Our company assures to build an excellent website for your business and help you develop your online presence.

Key steps to set up a Website for small Business

Website Design

A website is a necessity for entrepreneurs, small businesses and anybody selling products or services. A website is a great way to market your small business and its products. You can use a website to share information and news about yourself, your business, and your products, thereby providing valuable information to potential clients. A website can also be used to sell products and maximizing profits for your business

Choose a domain name, which will be the unique online location for your website. Try to avoid using a domain name that would get confused with a popular website or competitor.Secure a domain name. Once you have selected the name you’d like to use for your website.Purchase a web hosting package. You should select your package based on specific needs, such as bandwidth, email accounts, storage needs and MySQL database need, subdomain availability and secure SLL certification. It may be beneficial to discuss your specific needs with a website designer.

Small Business Website

A good website is more than a static home page. You’ll want to create multiple pages dedicated to different aspects of your business, such as a detailed catalog of your products or services, or a blog section for company updates.A contact page, your customers’ direct link to you, is one of the most important sections of a website, so make sure you include as much information as you can and If your business doesn’t already have a logo,create a logo yourself to use on your website, business cards and social media profiles. This will help your clients identify your company quickly and easily on the web.

Upload your site. Once you have designed and tested your website, you want to make it live. Before announcing that your site is live on the web, make sure it works on all major browsers, like Internet Explorer, Microsoft Edge, Firefox, Safari and Chrome. Send the link to customer and friends to help spread the word about your business. You may want to include a link for submitting feedback on your content and design to help improve your website’s look and functionality.Submitting your website to major search engines will also help direct potential leads to your page, as will deploying a strong search engine optimization (SEO) strategy across your site.

Staying relevant is important, so update your website frequently with blog posts on current industry events, new products and offers, and company news to keep visitors coming back to the site.

8 Reasons Why Digital Marketing can help to Grow Your Business

why-digital-marketing-can-help-grow-your-business

8 Reasons Why Digital Marketing can help to Grow Your Business

Even if your website is gaining a lot of traffic, it doesn’t mean anything to your business if those visitors aren’t converting to customers. Digital marketing methods and tools provide businesses the best chances to survive, compete and grow.Here are 8 Reasons Why Digital Marketing can help to Grow Your Business

Digital Marketing Delivers Conversion

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

More Cost Effective

It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.

Better ROI
You waste time and energy in channelizing resources without a receiving a definite ROI, if you focus on traditional marketing. A strategic digital marketing campaign helps your brand reap more profits and results in faster business growth, thereby increasing the ROI on the investment. ROI plays a major role in deciding the success of your online business.

It levels the online playing field

It’s been quite some time since digital marketing was a privilege of large corporations with sufficient resources needed for such a marketing campaign. Digital marketing levels the playing field in a way that it enables medium and small businesses to compete with the big ones, by attracting targeted traffic instead of them.

Digital marketing

Digital marketing

Digital Marketing Builds Brand Reputation

The success of digital marketing is in its ability to attract targeted traffic. The audience you attract will come to know about your brand, products, and services, and may even purchase or subscribe to your services. Most importantly, you have to make sure that you deliver whatever your promise. Your products and services should be of high quality.

It generates better revenues

High conversion rates brought by a good digital marketing campaign are bound to benefit your business in terms of higher revenues. Small and medium businesses benefit greatly from digital marketing techniques, as better revenue growth expectancy provides them 3.3 times better chances to expand to greater and also farther reaching markets.

Digital Marketing Earns People’s Trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences.Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences

Digital Marketing Ensures Business Survival Online

You can have lots of people visit your shop, only to leave without purchasing anything, claiming that they will come back at a later day. Same way, you can have a lot of online visitors but very few purchases. The only difference is that digital marketing gives you strategies to ensure that you have more traffic, but those that you highly target. Targeting the right people will lead to positive results.

Best Internet Marketing Services

Internet Marketing Service

Internet Marketing Service

Consumers are increasingly turning to the Internet for their buying decisions. This makes Internet marketing  more important than ever before. According to studies, to carry out preliminary price and product research, consumers are turning to research on mobile Internet and social media before making their final purchasing decisions.Bangalore adsolutions Provides  the Best Internet Marketing Services In Bangalore

Internet Marketing is an impactful tool of marketing with attention ,grabbing qualities for any type of business, mainly those which are making money online. The most remarkable feature of Internet Marketing is its capacity to let businesses communicate directly with their target audience. When you manage an online business you need good web traffic, not any type of traffic but targeted traffic that can potentially lead to more sales and business.SEO is the first thing that comes in mind when talking about targeted traffic but we all know that it takes time to work so the next best alternative that can get you targeted traffic fast is Internet Marketing.

Internet Marketing Strategy

Internet Marketing Strategy

Internet marketing is very important because, if done the right way, will definitely generate more income to your website. Bangalore adsolutions provides the Best Internet Marketing,The advantages of Internet Marketing are as follows:

  • A more focused campaign directed to your target market

  • Make more people aware of your products

  • Internet Marketing Allows You to Reach More People

  • Intensify your existence and presence on the internet through SEO’s

  • Cost-effectiveness

  • Time-effectiveness

  • Internet marketing increases client engagement

  • One of the most important advantages is the fast availability of the information.

  • Online marketing gives you many ways to demonstrate and build expertise.

  • Gives accurate statistics and regular reporting

  • Get more sales and increase revenues

Social Media Marketing Service Provider In Bangalore

Social Media Services

Social Media Services

The power of social media services, as well as its widespread popularity and use, has transformed it into an effective marketing tool. Especially, with almost 75% of customers using social media services while making purchases, the demand for robust social media marketing strategies has grown over time.With majority of consumers spending unlimited hours on popular social media platforms such as Facebook, Twitter, Google Plus and others, enterprises are finding these platforms highly profitable for their business and bottom lines.Bangalore Adsolutions is a Best Social Media Marketing Service Provider In Bangalore

Social Media Marketing

Social Media Marketing

 

You want to hit the market with a bang, so you want to be everywhere on social media – Facebook, Twitter, YouTube, Pinterest, Instagram, etc. We can put you everywhere, but would that make sense to your brand. Bangalore adsolutions are a Bangalore based Social Media Company providing end to end social media services. We will take your brand to relevant audience and acquire new fans and followers through all Social Media channels such as Facebook, Twitter etc.,

A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill.

SEO Services In Bangalore

SEO Services

SEO Services

Bangalore adsolutions is one of the top and leading Indian SEO Company that provides excellent and affordable SEO Services/Search Engine Optimization.We provide Best SEO Services In Bangalore and We have dedicated and enthusiastic team of SEO Professionals who make sure of guaranteed top 10 search engine ranking on Google and other search engines. We are extensively providing best quality Search Engine Optimization, PPC, Social media optimization and various other internet marketing strategies for your online business to generate more revenue.

Search Engine Optimization

Search Engine Optimization

SEO rewards your business for its efforts at a higher rate in traditional forms of offline advertising, the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy, that is, it allows you to market to people when they are looking for the products and services your business provides. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.

Our knowledge of SEO, advanced tools and proprietary technology enables us to anticipate and effectively manage constant search engine algorithm changes in order to maximize your SEO results. When you choose to work with Bangalore adsolutions, you’ll enjoy more predictable and sustainable results. When it comes to SEO, your business’ reputation and visibility is on the line. If you want to dominate online results, you have to do so strategically to insulate your website from potential risks and ensure long-term traffic growth.

Website Designing Company In Hebbal

Website designing Company In Hebbal

Website designing Company In Hebbal

Bangalore adsolutions is a Professional web designing and web development company in bangalore Near Hebbal, which is offers a full facility for designing a website at a reasonable price.Website represents your business to the global audience. It is just like a physical store where you put all your products/services to sell in the most appealing manner. Having a professional website is not sufficient,one should have to add information about products/services for the clients. Bangalore adsolutions providing to deliver a professional looking website according to your business ,that surely bring a good business at your doorsteps.

The web world today is not just limited to desktop. People like to multi task and do their web browsing on mobile devices that they can carry around with them. In such a way, it is important that your site functions just as effortlessly on mobile devices as on PCs and to ensure a smooth compatibility from device to device is Responsive Web Design.

Being an Best Web Design service provider, we always providing the best web designing services to our customers. We have always been appreciated by Clients for our outstanding services and Support.We will be delighted to help you achieve your project goals by enhancing its reach to the defined customers, for any website project, whether it’s a static websites, a corporate company website, an e-commerce solution,CMS.our skilled teams of web designers, PHP programmers, and SEO specialist will be with you in every step of the development .

This relationship does not end here, as we can provide you with website maintenance support, Web hosting solutions and with search engine optimisation packages and pay-per-click advertising management solutions.As a Website Design Company we suit your budget by providing custom solutions without compromising on the requirements .

Affordable Responsive Website Designing Services In Bangalore

Responsive Web Design

                                                              Responsive Web Design

Responsive Website Design is the latest approach to creating a web design that provides maximum viewing experience and optimal interaction. The websites are flexible and help in easy reading, easy navigation, panning, scrolling and also resizing from different devices like mobile phones, tablets, computers and laptops.Responsive Website Design uses fluid technology, flexible images and proportion-based grids to design the website.

The responsive website is super flexible for all browsing devices computers, tablets and mobile phones. Other than having two different websites for different devices having one responsive website is way easier and cost effective. Plus, it reduces the efforts which are to be made to manage to websites. Our Responsive web design services can help your business to flourish a lot as your website will become easily accessible for all the customers as they computer, tablet or mobile phone.Bangalore adsolutions provides the Affordable Responsive Website Designing Services.

Responsive web design is recommended by Google for all websites as it will give same URL and HTML for a website. Google highly recommends the websites to have Responsive Webdesign due to its importance in SEO as well. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. If you will have a separate desktop and mobile site you will require separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.