11 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates
Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 11 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates
Simple Website Layout
When a visitor seeing your site they need to immediately understand the layout and how to navigate the website. Don’t bombard them with flashy graphics and other distractions. They should be able to immediately locate the navigation menu and interact with the site. If not they will click off and find a site that offers a more user friendly experience.
Make your call(s) to action unmissable
Your call to action is what asks users to convert–it could be a landing page for your product or a form for users to use to sign up for an email list. Whatever it is, it needs to be prominently visible. Make it stand out with a unique design or use it as a “soft” popup after a user sits idle on your site. Include it near the top of every page, or link to a call to action on nearly every page of your site. Don’t be obnoxious about it, but do make your calls to action prominent.
Offer various payment options.
Believe it or not, not everyone wants to use Paypal. Consider offering a variety of payment methods to satisfy the preferences of all your potential customers.
Make it easy to convert.
If a process takes too long or is simply too complicated, most users will abandon it (even if they’re into your brand). For example, if you ask users for a first name, last name, and email, I can guarantee you’ll get more signups than if you ask for first name, last name, email, location, occupation, and other factors that don’t really matter. If it takes less than 30 seconds to complete the process, you’ll be in good shape.
Quick Conversion Process
Make it as easy as possible for a user to complete the conversion. If we are talking about a sale, make the check out process as streamlined as possible. If we are talking about a lead submit then ask for as little information as possible. A website visitor is much more likely to enter their name and email address as opposed to that along with a half dozen other input fields.
Include testimonials, reviews, and maybe a guarantee.
Trust is a major factor for conversion, but you have to earn that trust–especially with new users. Include user reviews or testimonials if you have them–users almost invariably trust brands more when they offer lots of third-party reviews. If you have any indications of authority, such as affiliations with major industry influencers, publishers, or brands, show them off with badges, and consider offering a guarantee on your product to make yourself even more trustworthy.
Clearly state the benefits of your product or service.
Listing the features of your product is important, but it’s even more important to tell potential customers exactly how your product will help them or solve their problem.
Provide Additional Value
What differentiates your website from the others? If you are an e-commerce website then provide a benefit for consumers to shop with you such as free shipping or some other additional value benefit. If you are attempting to convert the visitor into a lead provide them incentive to fill out the form.
Include a visual demonstration
People crave visuals because sight is the strongest sense. Instead of writing about your product, include a video or image-based demonstration of what it is and how it works. If it’s an intangible product, like a software subscription, show off footage of someone using the software. There’s always a way to include a visual, and visuals always make it easier to sell.
If a consumer makes a purchase on your website then there is a very good chance that they are a candidate for future purchases. You can now directly market to a laser targeted prospect. Send them specials, coupons, and exclusive offers. This will keep them coming back for more. If a website visitor converted into a lead then touch them via an email marketing campaign and stay relevant and in front of them.
Make sure you include contact info.
Give your customers confidence in buying from you by including complete contact info in an easily accessible location.