Now Get A Second Line Of Structured Snippets In Adwords Text Ads

Google may show two lines of structured snippets going forward.

Google continues to build on its structured snippets feature in AdWords, which launched in August. Now, up to two lines of structured snippets can display in AdWords text ads.

In the example above, structured snippets are used to showcase both Styles of shutters and Services the advertiser offers. From the blog post:


Now if you select two predefined “Headers” and define two lists of customized values, they can both show your ads at the same time — whether that’s a combination of styles and brands or destinations and featured hotels. For example, if you’re a retailer that offers window treatments, you might create one structured snippet for the most popular shutter styles and another for the services you offer.

Google adds that each structured snippet enters the ad auction separately, which means both may not show simultaneously. And, like all other AdWords extensions, the more structured snippets you include, “the better the auction is at selecting the best combination of extensions to help improve ad performance.”

The options of headers currently available are:

  • Amenities
  • Brands
  • Courses
  • Degree programs
  • Destinations
  • Featured hotels
  • Insurance coverage
  • Neighborhoods
  • Service catalog
  • Shows
  • Styles
  • Types

In November, Google debuted a short-term set of headers specifically for Black Friday and Cyber Monday promotions.

Ways to attract audience to your website

Are you worried about getting customers for your business??

Are you asking yourself that “how do I attract an audience to my website”?

Then Listen to us, there are some tricks that will definitely help you to gain more customers for your website and we are ready to tell you those secrets for you

A Search Engine Always Helps:

You know that Google is kind useful. When you type what are you looking for or a question for which you are seeking an answer, how do you feel when you get the right answer? It’s an amazing feel, most of the time. Isn’t it?

And now that’s the goal!

We may have a big list of things that we need to do to make sure that we appear as the top answer on Google but let’s see a few of them

Check it whether your website setup is suitable for search engines or not. It must be correctly optimized for the users

Make sure that your website has some valuable content that is related to your customer’s most important questions

Promotion of the content throughout the web is more important (social media promotion, social media bookmarking and so on)

Get links from the most powerful websites for your great content. Consider it as a puzzle, when we have all the pieces in correct place, Google will surely put us in a top.

So start a website, blogging sharing and linking.

Social Media Promotion:

Nowadays people are so much obsessed with social media. Even kids are on snap chat and our friends are spending a whole day on chatting and sharing photos on Facebook.

However people are spending more time on social media, what is that will be useful for us and our business.

Well, there are some things in it that would surely help us to grow our business and make people visit our website. Whenever you see people having a conversation, you try to involve in that conversation   and serve them a solution to their problems or try to give an exact answer to their questions. You must be present on at least few channels to get a people’s attention.

Combining it all together in case if you need more customers for your business then there are more options available

But your website must be in a position that is ready to begin then internet is oyster for your business.

Google: New Penguin Algorithm Update Not Happening Until Next Year

Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year.

Although everyone, including us, was expecting the Google Penguin update to happen by the end of this year, Google just informed Search Engine Land that because of the holidays, the update won’t be released until next year.

A Google spokesperson told us today, “With the holidays upon us, it looks like the penguins won’t march until next year.”


The next Penguin update is expected to be real-time, meaning as soon as Google discovers the links to your site, be they bad or good links, the Penguin algorithm will analyze those links in real time, and ranking changes should happen in almost real time.

Penguin will continuously update, as opposed to SEOs and webmasters having to wait months or even years for Google to update it. The last official Penguin update, Penguin 3.0 happened on October 17, 2014, more than 13 months ago.

So webmasters will need to wait and be a bit more patient, as it won’t be released this year.

Don’t Blame The Google Algorithm For Search Traffic Declines

Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update.
Predicting why organic traffic has declined year over year or month over a month can be quite challenging, but it doesn’t have to be.
I have seen many companies (and some SEOs) correlate a drop in traffic with the date of a known algorithm update and assume that the site was hit by Penguin, Panda or Hummingbird, for instance.
But this is often not the case; there are many other reasons why organic traffic can decrease over time.confusion-analytics-performance-down-ss-1920-800x450

Think Mobile
Mobile search is growing rapidly while desktop search remains stagnant; in fact, mobile now accounts for the majority of all searches on Google. If your site is not properly optimized for mobile devices, you are likely going to see a decline in traffic as users turn elsewhere for a better mobile experience.
In fact, Google launched its mobile-friendly algorithm update on April 21, which gave a rankings boost to sites that are properly configured for mobile devices. So, in addition to the lost traffic naturally resulting from a poor mobile user experience, you’re now also looking at a potential drop in search engine visibility relative to your mobile-friendly competitors.

Review Your Historical Data
One of the most important things some brands and SEOs do not pay close attention to is historical data.
Reviewing historical data will speed up your analysis and help determine what keywords and pages were driving performance that could have fallen off the first page for a number of reasons: a technical error, stale content, lack of social endorsements and engagement or being replaced by competitors who are building out a strong content strategy.
Review historical link activity to see if the site lost any links from high-quality and relevant domains. Losing a premium backlink or two can sometimes cause a site to drop off the face of the earth. This could occur when a site is restructuring or migrating, causing the links to break.

Check Your Analytics Configuration
Another common mistake is that analytics was not configured correctly, or tracking code was not added to new page templates. With SEO being so focused on building out high-quality content based on user intent, tracking code must be on every web page that is accessible to the search engines to enable attribution of traffic to organic search.

Consider Changes In The Search Landscape
The search landscape has also changed dramatically over the last few years. Google made several high-impact changes to the search engine result pages (SERPs) that can influence visibility and traffic.
For example, Google recently began showing three paid search ads for certain mobile search queries, which effectively eliminated organic results from “above the fold,” causing a decline in traffic and revenue for some brands. Google Answers, Knowledge Graph, and other updates have also affected the amount of organic real estate in the SERPs, which could result in less traffic.

The organic listings are ranked accordingly, and then the SERPs are ordered based on page layout: paid listings, local packs, featured snippets, carousel, images, news results and so on.
This ordering can cause a drop in organic traffic when organic listings are pushed “below the fold,” since those other assets are now taking up real estate that is more valuable and captures more attention from users.

Assess The Impact Of Other Campaigns
Often, marketers do not take a time to review the other marketing campaigns that were done year-over-year. Paid search, TV, display and other types of marketing have an impact on SEO.

If paid search, TV or other marketing was not done this year, branded query volume may not be as high, causing a decrease in branded traffic versus the previous year. If the display was not run, this could limit the number of impressions from branded keywords, which could also affect traffic from organic search.

TV ads drive engagement, causing consumers to want to search for branded keywords in search engines to learn more about products and services, driving up query volume for branded keywords.

Anything that raises brand awareness has a positive impact on SEO.

Check For Website Changes & Technical Issues
Developers often make updates to a site and do not inform the SEO team. If title tags or page headers are changed without SEO consideration, your web page may experience a drop in rankings. When URL structures are changed and are not redirected appropriately, the site can lose a tremendous amount of traffic.
Additionally, developers can sometimes mistakenly block the entire site or certain directories of the site from being indexed, which will cause a decrease in organic traffic, especially if any high-traffic directories and pages are being blocked.

Audit Your Site Content
Often, the main reason for losing search visibility is a lack of engagement with your site.
Look to your site content with a critical eye. Is the content high-quality? Is it useful, honest and informative? Is it relevant to the keywords you want to rank for? And how does it compare with the content that outranks you? Be honest with yourself, and look for ways to improve.
Remember: If end users are not interested enough to engage substantially with your content, why should Google be interested in it?

Final Thoughts
If you are not doing anything deceptive or trying to outsmart Google and have useful content that meets the needs of end users, you should not have to worry about any algorithm updates.
If you are doing something that is questionable, or if you have low-quality content, then you have all the reason in the world to worry about being penalized by Google, and you can expect a decline in traffic.

Following best practices, checking keywords, reviewing page content and investigating your site from a technical perspective will help you regain traffic and increase key performance indicators over time.