How to optimize SEO to your Website
How to optimize SEO to your Website:
>Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site.Our team of SEO specialist and the web designer & developers have helped our numerous clients in increasing their business website traffic, revenue &sales. This all has been able due to our dedication and passion with which we work with.In today’s blog, we are describing How to optimize SEO to your Website in 7 Steps which we implement to enhance your website.
Research and analysis
It is one of the most important phases in SEO. When you start the research of any website first you need to know the objective, the idea behind it and most importantly the target customer. It involves content planning, identifying the need and behavior of your customers which will be used in optimizing your website. The main goal of this phase is earning a clear understanding of what are our objective and how we are going to achieve that.
Place keywords strategically throughout your content.
Having keyword-rich content is the key to performing well with search engines. Some search engine bots may penalize you for keyword spamming, however, so learn where to focus your efforts:
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Use the keywords liberally on your home page.
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Include keywords in header tags, title tags, and meta tags.
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Include keywords in the anchor text used to describe links.
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Use keywords in the URL of new pages.
Onsite coding and implementation
In this phase, designers and developers together build a website keeping in mind the objective of the projects. As per the content planning, each web page is designed and developed. Design play an important role in conversion and traffic. Your site should be appealing enough to hold down your visitors and enforce them to revisit on your site. After onsite coding and implementation, next step is optimizing each web page according to your keywords.
Copywriting and implementation
It is nothing but writing valuable content> that targets some specific keyword and make it SEO optimized. It increases the page authority and improves the chances of getting higher ranking in the search engine. Using copywriting you can attract the attention of your customer and increase your website traffic.Copywriting is a quality process. While inserting keyword phrases, make sure that content readability is high and is not lessening the conversion factor.
Marketing and link building
The link is a way for the users to navigate between web pages on the internet. Search engines spiders use links as a medium via which they crawl millions of websites on the internets. Link building has always been an important factor the major search engines like Google in deciding page rank and another important factor to give a higher ranking. Links acts as your reference on the web. More links mean more reference and are more beneficiary for your SEO value. All the links are not of the same value, it all depend on the site of which you are getting inbound links. Hence proper marketing and link building are equally important for your website to rank higher.
Speed site performance
Page speed refers to the amount of time a page needs to completely load into a search engine. On an average, it should be under 2 second. Google itself had said that it considers page speed as a minor ranking factor. It also helps you in increasing your UI experience. There are some other factors which should be kept in mind like your page should be responsive to all the devices.
Monitor and report continuously.
The best way to judge the success of your optimizing efforts is to continuously monitor and analyze your traffic. It will continuously offer clues as to which pages are performing the best, keep you aware of consumer interests, and most of all to see what is and what is not working.