PPC Marketing Services
PPC campaign management requires strategic skill and meticulous implementation overseen by experienced PPC managers. From keyword research to strategy to A/B split testing, our professional PPC management services continuously improve your campaign.PPC (pay per click advertising) is important for online business success and a necessary component for a complete and successful digital marketing campaign.
When you manage an online business you need good web traffic, not any type of traffic but targeted traffic that can potentially lead to more sales and business.SEO is the first thing that comes in mind when talking about targeted traffic but we all know that it takes time to work so the next best alternative that can get you targeted traffic fast is PPC. Bangalore adsolutions Is the Best PPC Marketing Services In Bangalore.
What Is Pay Per Click advertising?
PPC or otherwise known as Paid Search Advertising (PSA) is part of Search Engine Marketing (SEM). Together with SEO they are the main ways to target people using search engines (mainly Google and Bing) to find answers to their questions, general information or products to buy.
There are various ways in which you can optimize your website thus drawing more traffic resulting in better conversions for your business. All the internet marketing techniques accepted by the marketers, PPC holds a special place.
Most important factors for successfull PPC marketing:-
1.AD Relevance and Quality Score
It is very important to emphasize at this point that it is very relevant for business owners to focus on their PPC ad relevance. Relevance here is established by how the targeted keywords you used in your ads are associated to the landing pages these ads point to and how relevant they are to the search users
The Quality Score as defined in the Google Adwords system is scored from 0 to 10. This score is calculated for every search that matches your keywords. The higher the relevance of your ad to a search user, the higher the Quality Score that your ads will generate.Your PPC marketing campaign will reach its full potential with high Quality Scores because of the following:
*Your ads will enter and perform better at ad auctions but at lower cost. You incur less cost for every click allowing you to stretch your PPC marketing budget.
*Your ads may show up in first pages and good positing in relevant search results if you have high Quality Scores. On the other hand, your ads may not appear in relevant searches because of poor quality score.
2.Keyword management
Many business owners and digital marketers are aware that Keyword Management is very important to the success of their PPC campaigns, and yet many tend to overlook or exert insufficient focus in this vital element of their marketing campaign. The result would be ineffective PPC campaigns that deliver poor results as well as eat up important marketing budget.
*Keyword Research
Researching your targeted keywords is the most basic but most important aspect in PPC marketing, but many business owners don’t put as much effort as necessary into this element.
*Keyword Grouping
A very important element that can drive PPC success is Keyword Grouping, an activity in keyword management many business owners fail to perform, resulting in poor PPC performance. The process involves grouping down keywords identified by your research according to important segments or categories that you can focus on in your PPC ads.
3.campaign
Setting up your PPC campaign is of course a basic step in this marketing channel however, there are certain settings, aspects and elements that many business owners overlook or disregard that may be key to the success of your campaign. Many tend to rely on default settings from ad networks like Google Adwords.
4.Unique Selling Propositions
While PPC marketing depends on how you identify and choose your keyword groups, what will set your campaign apart from competitors is your Unique Selling Points (USP). Also called Unique Selling Proposition, USP is an important part in your content and advertising copy that may provide the main reason why targeted customers will convert into leads or sales. Don’t fall into the mistake of thinking that your slogan is synonymous to your USP, for they are not necessarily the same.
5 Effective Call-To-Action
A very important element in your PPC ads is your CTA or Call-To-Action. It should be clear and concise and will tell exactly what your targeted audiences should do as the next step. This will increase your CTR or Click through Rates, either to generate leads from targets wanting to know more information or send them directly to sales for targeted customers who are already looking to buy.
- AD Extensions
As mentioned earlier, higher Quality Scores will activate the use of other Ad forms as well as enable Ad extensions that will increase Click Through Rates (by up to 30% according to Google) and conversions rates as well. This is one important part that many advertisers are not utilizing that may be crucial to the success of their PPC campaigns. There are many types of extensions and each one have specific results that can be generated
- Split Testing
One important part of PPC marketing that digital marketers and business owners should perform is Split Testing. The principle is to test small changes or variations in your ads and check which variation will generate the best Click Through Rate. Small variations can include changes in your Calls to Action, ad copy, description and even your display URLs.
- Effective Landing Page
85% will go for this option and will depend largely on how well you setup your landing page and how it will generate favorable action from your targeted customers. Important aspects in your landing page that you should heavily focus on are:
Relevance – Your landing page should be relevant and highly associated with what your PPC ads are saying. You will never generate a favorable result if you are talking about one thing in your PPC ads and another matter in your landing page.
Call to Action – Just like the importance of the CTA to your ad, having a clear and concise Call to Action with your landing pages will spell the difference between generating leads or sales and people leaving your page – simply because they do not know what to do next.
Tracking and Monitoring – Tracking the performance of your ads is important in your overall PPC marketing campaign to enable you to gauge if your program and campaigns are running smoothly and delivering results according to your plan.