Responsive Web Design

Responsive Web Designs have various benefits for businesses. It helps you target your potential consumers from across the globe through different devices. A responsive website changes itself according to the viewer, irrespective of the device model, screen size, specifications, and configurations.

With Responsive Web Design posing as the next big thing, let’s ponder upon the number of ways your business can get benefits from this :

Advantages of Responsive Web Design

1.More Mobile Traffic

Presently, people have consistent access to the Internet, whether they are in the queue of the supermarket or on the way home. They use every moment to surf on their smartphone. Essentially, the main role of responsive web design is to adapt your website to multiple formats (desktops, tablets, smartphones, etc. Hence, it’s increasingly important for companies to have websites that perform properly on smaller screens so that users don’t encounter deformed images. While some companies still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.

2.excellent user experience

While content means power and discoverability of content stand foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. So, responsive design is about providing consistent user experience. Your visitors will be satisfied with the usability of your website and get back for more.

3. Improved SEO

The search engine visibility of your business website depends on your SEO activities and how your business site appears in Google SERPs.Google prefers responsive websites because they’re easier to read, which means that they’re better for SEO. With one responsive website, you only have to focus on the SEO for one site. Also, all links and shares whether on desktop, mobile get attributed to one URL, which naturally improves its ranking on Google SERP. Having a responsive website benefits your SEO and increases your online presence.

4.Increase conversion & sales rates

There is no need for redirection as the user has an improved site experience. Responsive design means that your users can make purchases directly through your secure site instead of being re-directed to a device-specific site, which takes time and often crashes. The convenience of making a transaction on a page that a consumer can trust leads to increased conversions and fewer customers lost to competitor websites.