10 Reasons to Retarget your Email Subscribers with Facebook Ads

Did you know you can use Facebook Ads to retarget your email list of subscribers?

Retargeting is a great way to:

• Increase offer/brand awareness

• Get people who visited your website back into your funnel

But did you know that you can increase your conversions and overcome a low email open rate by retargeting your email list?Retargeting is a highly effective marketing strategy that allows you to follow your audience by showing them relevant ads after they have entered your website.I’ll get into exactly how to retarget your email list in a sec but first lets take a look at 5 reasons how you should be retargeting your email list right now.

1. You are able to reach out to people when they’re free to engage. 

It’s undeniable that people are always busy during the day.

However, the downside of this is the risk of your emails not getting opened. People don’t just don’t have much time to check out your valuable offer.They may also opened the email, read a small portion of it and decided that they need to look at it later. However, they get distracted and don’t do it.After their work, instead of going back to your Email, they stayed on Facebook instead to socialize with their friends.

Retargeting them with Facebook Ads helps remind them of your offer while they’re skimming through their Newsfeed – regardless of whether they’re having a coffee break at work or having a day off at home.

2.Targeting a Lookalike Audience:

>A lookalike audience is exactly what it sounds like, an audience of users generated by Facebook that best-matches your imported contact list.

Facebook examines demographic similarities like age segment, gender and location as well as precise interests and broad categories. An algorithm within Facebook matches those demographic details with existing Facebook users and finds the best possible match for your next ad.

3.You Increase The Size Of Your Brand

When your message is seen everywhere, on various platforms, it becomes the company looking bigger than it actually is. When you have your ad on Facebook, it boosts the popularity of the brand.The great thing is that subscribers have no recognition of what you’re doing – they see the ad because you retargeted them on the email list.

4.You Boost The Retargeting Amount

Your marketing message typically needs to get in front of prospective buyers multiple times before they’ll be influenced to take action.  The average tech shopper uses more than 14 sources of information to arrive at their decision. Younger shoppers use over 21 sources. Email + Facebook Advertising helps get you to a high enough frequency that it will be noticed and remembered.

5. You’ll be able to reach your audience no matter the time and place. 

Regardless of where your subscribers are in the world, you’ll always stay connected to them as long as they’re on Facebook.

In today’s era of digital connectivity, most marketers are using email marketing and social channels together.

6.Your Brand Will Be Remembered

When using ConnectAudience to import your email list into the Facebook custom audience, you can target those subscribers – even people who have unsubscribed from the email list. It’s certainly disappointing to see people leave your list, but you still give them a chance to convert by showing them FB ads in their newsfeed.

7.You gain people’s Trust

Not only will your business look larger, which lends trust… people just trust businesses who are on Facebook more than those who are not.  If they are seeing your business on Facebook and email, they now know of 2 places to reach you immediately if they have an issue with your product or service.

Facebook is also place where people refer friends to businesses when they have had a good experience.  By being on Facebook and in their news feed, it makes it easier for them to recommend your business to their friends.

8.Your Ad Revenue Is Spared

With a rise in clicks, the cost to run your Facebook ads drops. It also means more people are engaging with your brand, which means you can save the ad revenue for other areas. It’s also why you need to retarget your email subscribers or reach out to new audiences. These folks are more likely to convert.

9.You increase your campaign response rate. 

Retargeting people on your list through Facebook Ads means that you are reaching out to people who have already been exposed to your brand messages – especially those who made an effort to open your emails and click on your links. 

10.You Create Social Leadership

Look at your current customers/clients as brand ambassadors. Use Facebook ads with testimonials from your customers to target those on the list that have yet to convert. With Facebook retargeting, you can showcase your credibility but don’t come across aggressive.