10 Secrets to increase your organic reach on Facebook

As the amount of content created and shared online every day continues to increase, competition in Facebook’s News Feed also continues to rapidly grow. This makes it much harder for content creators, including small businesses, to gain exposure in News Feed.10 Secrets to increase your organic reach on Facebook

Publish Ever Green Content

Freshness isn’t just Google’s ranking factor. The life of a post in Facebook News Feed is also dependent on recency. If you publish timeless content, then it will be useful for your audience for longer periods. They’ll keep liking and commenting on your post.

Due to this increased engagement, the Facebook algorithm will ensure that your post gets distributed further and that it appears in feeds for longer periods. Boost post durability with evergreen content.

Every time your readers like, share or comment on your content, Facebook’s algorithms learn that they, and other people like them, want to see more of what you are posting. This, in turn, will increase your organic exposure.

Get To Know Your Facebook Insights Inside And Out

Test your content often. Dig into your Facebook Insights like crazy. Get to know each page of your Insights inside and out.But don’t just read the data. Learn from it. Learn what each metric means and how to interpret the numbers.

Use Organic Post Targeting to Serve Relevant Content

Facebook’s organic post targeting enables you to deliver your content to the audience most likely to engage with it. In other words, Facebook gives you the option to target your content to specific groups of fans.Facebook offers eight options to set your target: gender, relationship status, education level, age, location, language, interests and post end date. Select the targeting options that will help you zero in on the right audience for your content.

Publish Regularly:

If you share content on the regular, it’s going to be difficult to improve your Facebook organic reach; but you won’t succeed if you’re harassing your followers every five minutes with new content. Like with everything else, you’ll have to find some middle ground so your audience neither forgets about you nor gets tired of you.Think about it.if you publish valuable content on a regular basis its more likely for your publications to reach more different users with whom you’ll generate larger interaction and Facebook will give your company page priority for appearing in your followers’ newsfeed.

Show People You’re Listening And Paying Attention

Nobody wants to go to a Facebook page, leave a comment, and then hear crickets. Instead, they want to feel special!Real people want to connect with other real people. They want to know you’re approachable. Most of all, they want to know you’re paying attention to your page.

Once they know you’re listening, they’ll be more likely to visit your page and engage with your content again.When someone takes the time to interact with your page, acknowledge it. Even if all you do is “like” their comment, you’ve still acknowledged it.

Carefully Select Your Posting Times

There are lots of opinions about when the best times of day are to post on Facebook for maximum reach. Some marketers will tell you to post at peak times when most of your audience is on Facebook, while others will tell you to post at off-peak hours. The truth is that your Facebook Insights can tell you your best times to post on Facebook. One strategy is to look for those times of day when the largest percentage of your fans are logged into Facebook, and then look for holes in those hours during which your competitors aren’t posting as much.

Because you can’t be posting all day everyday , make it easy for your visitors to share your content to Facebook for you with the Facebook Share Button. It’s a great way to get additional exposure and drive new traffic back to your site.

Use the right images

Using the right images can help you increase organic reach on Facebook, and this platform favors the organicreach of publications which contain photos or images with the exact dimensions recommended by the social network

Add calls to action

Calls to action >are also essential for improving organic reach as you directly encourage your users to interact with your content; this is positively taken into account with Facebook’s new algorithm. But in addition to increasing the number of actions, friends of your followers will also see your publications therefore increasing the percentage of users reached.

Post more links.

Links posts are more likely to get better interaction and engagement than just text or image post.

Image-only posts used to be more popular on Facebook before. Now, links posts are getting more traction, especially if your KPI is CTR where link post triumphs over all form of post types.

Publish native Facebook videos.

Videos provide solid engagement. Though difficult to produce, they are considered the best form of content marketing material a business can offer.The results and statistics from different businesses complement this fact very well. Facebook video posts have more than 135% organic reach than any other post type.

How to optimize SEO to your Website:

>Search engine optimization is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. The term SEO also describes the process of making web pages easier for search engine indexing software, known as “crawlers,” to find, scan, and index your site.Our team of SEO specialist and the web designer & developers have helped our numerous clients in increasing their business website traffic, revenue &sales. This all has been able due to our dedication and passion with which we work with.In today’s blog, we are describing How to optimize SEO to your Website in 7 Steps which we implement to enhance your website.

Research and analysis

It is one of the most important phases in SEO. When you start the research of any website first you need to know the objective, the idea behind it and most importantly the target customer. It involves content planning, identifying the need and behavior of your customers which will be used in optimizing your website. The main goal of this phase is earning a clear understanding of what are our objective and how we are going to achieve that.

Place keywords strategically throughout your content.

Having keyword-rich content is the key to performing well with search engines. Some search engine bots may penalize you for keyword spamming, however, so learn where to focus your efforts:

• Use the keywords liberally on your home page.

• Include keywords in header tags, title tags, and meta tags.

• Include keywords in the anchor text used to describe links.

• Use keywords in the URL of new pages.

Onsite coding and implementation

In this phase, designers and developers together build a website keeping in mind the objective of the projects. As per the content planning, each web page is designed and developed. Design play an important role in conversion and traffic. Your site should be appealing enough to hold down your visitors and enforce them to revisit on your site. After onsite coding and implementation, next step is optimizing each web page according to your keywords.

Copywriting and implementation

It is nothing but writing valuable content> that targets some specific keyword and make it SEO optimized. It increases the page authority and improves the chances of getting higher ranking in the search engine. Using copywriting you can attract the attention of your customer and increase your website traffic.Copywriting is a quality process. While inserting keyword phrases, make sure that content readability is high and is not lessening the conversion factor.

Marketing and link building

The link is a way for the users to navigate between web pages on the internet. Search engines spiders use links as a medium via which they crawl millions of websites on the internets. Link building has always been an important factor the major search engines like Google in deciding page rank and another important factor to give a higher ranking. Links acts as your reference on the web. More links mean more reference and are more beneficiary for your SEO value. All the links are not of the same value, it all depend on the site of which you are getting inbound links. Hence proper marketing and link building are equally important for your website to rank higher.

Speed site performance

Page speed refers to the amount of time a page needs to completely load into a search engine. On an average, it should be under 2 second. Google itself had said that it considers page speed as a minor ranking factor. It also helps you in increasing your UI experience. There are some other factors which should be kept in mind like your page should be responsive to all the devices.

Monitor and report continuously.

The best way to judge the success of your optimizing efforts is to continuously monitor and analyze your traffic. It will continuously offer clues as to which pages are performing the best, keep you aware of consumer interests, and most of all to see what is and what is not working.

11 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 11 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates

Simple Website Layout

When a visitor seeing your site they need to immediately understand the layout and how to navigate the website. Don’t bombard them with flashy graphics and other distractions. They should be able to immediately locate the navigation menu and interact with the site. If not they will click off and find a site that offers a more user friendly experience.

Make your call(s) to action unmissable

Your call to action is what asks users to convert–it could be a landing page for your product or a form for users to use to sign up for an email list. Whatever it is, it needs to be prominently visible. Make it stand out with a unique design or use it as a “soft” popup after a user sits idle on your site. Include it near the top of every page, or link to a call to action on nearly every page of your site. Don’t be obnoxious about it, but do make your calls to action prominent.

Offer various payment options.

Believe it or not, not everyone wants to use Paypal. Consider offering a variety of payment methods to satisfy the preferences of all your potential customers.

Make it easy to convert.

If a process takes too long or is simply too complicated, most users will abandon it (even if they’re into your brand). For example, if you ask users for a first name, last name, and email, I can guarantee you’ll get more signups than if you ask for first name, last name, email, location, occupation, and other factors that don’t really matter. If it takes less than 30 seconds to complete the process, you’ll be in good shape.

Quick Conversion Process

Make it as easy as possible for a user to complete the conversion. If we are talking about a sale, make the check out process as streamlined as possible. If we are talking about a lead submit then ask for as little information as possible. A website visitor is much more likely to enter their name and email address as opposed to that along with a half dozen other input fields.

 Include testimonials, reviews, and maybe a guarantee.

Trust is a major factor for conversion, but you have to earn that trust–especially with new users. Include user reviews or testimonials if you have them–users almost invariably trust brands more when they offer lots of third-party reviews. If you have any indications of authority, such as affiliations with major industry influencers, publishers, or brands, show them off with badges, and consider offering a guarantee on your product to make yourself even more trustworthy.

Clearly state the benefits of your product or service.

Listing the features of your product is important, but it’s even more important to tell potential customers exactly how your product will help them or solve their problem.

Provide Additional Value

What differentiates your website from the others? If you are an e-commerce website then provide a benefit for consumers to shop with you such as free shipping or some other additional value benefit. If you are attempting to convert the visitor into a lead provide them incentive to fill out the form.

Include a visual demonstration

People crave visuals because sight is the strongest sense. Instead of writing about your product, include a video or image-based demonstration of what it is and how it works. If it’s an intangible product, like a software subscription, show off footage of someone using the software. There’s always a way to include a visual, and visuals always make it easier to sell.

Continued Touch

If a consumer makes a purchase on your website then there is a very good chance that they are a candidate for future purchases. You can now directly market to a laser targeted prospect. Send them specials, coupons, and exclusive offers. This will keep them coming back for more. If a website visitor converted into a lead then touch them via an email marketing campaign and stay relevant and in front of them.

Make sure you include contact info.

Give your customers confidence in buying from you by including complete contact info in an easily accessible location.

Did you know you can use Facebook Ads to retarget your email list of subscribers?

Retargeting is a great way to:

• Increase offer/brand awareness

• Get people who visited your website back into your funnel

But did you know that you can increase your conversions and overcome a low email open rate by retargeting your email list?Retargeting is a highly effective marketing strategy that allows you to follow your audience by showing them relevant ads after they have entered your website.I’ll get into exactly how to retarget your email list in a sec but first lets take a look at 5 reasons how you should be retargeting your email list right now.

1. You are able to reach out to people when they’re free to engage. 

It’s undeniable that people are always busy during the day.

However, the downside of this is the risk of your emails not getting opened. People don’t just don’t have much time to check out your valuable offer.They may also opened the email, read a small portion of it and decided that they need to look at it later. However, they get distracted and don’t do it.After their work, instead of going back to your Email, they stayed on Facebook instead to socialize with their friends.

Retargeting them with Facebook Ads helps remind them of your offer while they’re skimming through their Newsfeed – regardless of whether they’re having a coffee break at work or having a day off at home.

2.Targeting a Lookalike Audience:

>A lookalike audience is exactly what it sounds like, an audience of users generated by Facebook that best-matches your imported contact list.

Facebook examines demographic similarities like age segment, gender and location as well as precise interests and broad categories. An algorithm within Facebook matches those demographic details with existing Facebook users and finds the best possible match for your next ad.

3.You Increase The Size Of Your Brand

When your message is seen everywhere, on various platforms, it becomes the company looking bigger than it actually is. When you have your ad on Facebook, it boosts the popularity of the brand.The great thing is that subscribers have no recognition of what you’re doing – they see the ad because you retargeted them on the email list.

4.You Boost The Retargeting Amount

Your marketing message typically needs to get in front of prospective buyers multiple times before they’ll be influenced to take action.  The average tech shopper uses more than 14 sources of information to arrive at their decision. Younger shoppers use over 21 sources. Email + Facebook Advertising helps get you to a high enough frequency that it will be noticed and remembered.

5. You’ll be able to reach your audience no matter the time and place. 

Regardless of where your subscribers are in the world, you’ll always stay connected to them as long as they’re on Facebook.

In today’s era of digital connectivity, most marketers are using email marketing and social channels together.

6.Your Brand Will Be Remembered

When using ConnectAudience to import your email list into the Facebook custom audience, you can target those subscribers – even people who have unsubscribed from the email list. It’s certainly disappointing to see people leave your list, but you still give them a chance to convert by showing them FB ads in their newsfeed.

7.You gain people’s Trust

Not only will your business look larger, which lends trust… people just trust businesses who are on Facebook more than those who are not.  If they are seeing your business on Facebook and email, they now know of 2 places to reach you immediately if they have an issue with your product or service.

Facebook is also place where people refer friends to businesses when they have had a good experience.  By being on Facebook and in their news feed, it makes it easier for them to recommend your business to their friends.

8.Your Ad Revenue Is Spared

With a rise in clicks, the cost to run your Facebook ads drops. It also means more people are engaging with your brand, which means you can save the ad revenue for other areas. It’s also why you need to retarget your email subscribers or reach out to new audiences. These folks are more likely to convert.

9.You increase your campaign response rate. 

Retargeting people on your list through Facebook Ads means that you are reaching out to people who have already been exposed to your brand messages – especially those who made an effort to open your emails and click on your links. 

10.You Create Social Leadership

Look at your current customers/clients as brand ambassadors. Use Facebook ads with testimonials from your customers to target those on the list that have yet to convert. With Facebook retargeting, you can showcase your credibility but don’t come across aggressive.

 

 

Custom website design can take your business to a new level, by offering your customers a tailored and user-friendly experience, reach new audiences and bolster your brand.customers expect that their required services or products are easily accessible online and if your services are not available to them online, you definitely are going to lose a lot of business. This is the core purpose for developing a business website. However, when it comes to a website, the design strategy is a critical factor which has to be considered.

It’s Personal and User Friendly

Custom design really resonates with your audience and helps to your brand.Your logo, your photo placement, layout, calls to action, navigation, the toolbar options, colors, flash features, live chatting, backend project management—all are your choice in custom web design making it easy to guide your company image.

As for user experience, this should be the primary focus when developing a custom site. You want easy navigation, you want the proper information on all the pages and you want calls to action that will get people to act. At Bangalore adsolutions, our custom web design approach starts making sure websites are mobile-friendly, or responsive.

It Ranks Well In Search Engines.

Custom design sites are very much SEO friendly and well suited for online marketing and Custom website Design can climb upwards in search engines far ahead of generic free sites. Custom sites are specially designed to appear higher in search engines, so it’s better to choose a best site as soon as possible to increase your pacing against competitors. Bangalore Adsolutions can design your website so it attains high rankings and becomes visible to a wider audience on the Internet.

Competitive Edge

We think this one pretty much speaks for itself. If you invest a little time, thought, cash and trust in a developer, you’ll definitely be able to compete with or crush your competition.How you ask? It’s simple. If your competition is missing their marketing goals, target audience or even turning off their current audience with their web presence. Just make your website better than theirs your audience will thank you.

 

Control and Security

Since a custom design site is built specifically for your needs, you gain more independence and control. You won’t have to worry about trying to adapt it to suit your purposes as you would with a generic design. You also won’t have to feel pressure to change anything if you find that it looks too much like another site. As long as you are working with a good design team, they will be around to provide ongoing support.

You Get Continual Assistance From Professionals.

A cheap website cannot provide you the same benefits as a custom website. It doesn’t offer ongoing support, expertise and dedicated assistance from professional web developers. If you choose to hire a reputable firm, you can expect to see a well thought-out website that appeals to your target market and showcases your business excellently. Our company assures to build an excellent website for your business and help you develop your online presence.

A website is a necessity for entrepreneurs, small businesses and anybody selling products or services. A website is a great way to market your small business and its products. You can use a website to share information and news about yourself, your business, and your products, thereby providing valuable information to potential clients. A website can also be used to sell products and maximizing profits for your business

Choose a domain name, which will be the unique online location for your website. Try to avoid using a domain name that would get confused with a popular website or competitor.Secure a domain name. Once you have selected the name you’d like to use for your website.Purchase a web hosting package. You should select your package based on specific needs, such as bandwidth, email accounts, storage needs and MySQL database need, subdomain availability and secure SLL certification. It may be beneficial to discuss your specific needs with a website designer.

A good website is more than a static home page. You’ll want to create multiple pages dedicated to different aspects of your business, such as a detailed catalog of your products or services, or a blog section for company updates.A contact page, your customers’ direct link to you, is one of the most important sections of a website, so make sure you include as much information as you can and If your business doesn’t already have a logo,create a logo yourself to use on your website, business cards and social media profiles. This will help your clients identify your company quickly and easily on the web.

Upload your site. Once you have designed and tested your website, you want to make it live. Before announcing that your site is live on the web, make sure it works on all major browsers, like Internet Explorer, Microsoft Edge, Firefox, Safari and Chrome. Send the link to customer and friends to help spread the word about your business. You may want to include a link for submitting feedback on your content and design to help improve your website’s look and functionality.Submitting your website to major search engines will also help direct potential leads to your page, as will deploying a strong search engine optimization (SEO) strategy across your site.

Staying relevant is important, so update your website frequently with blog posts on current industry events, new products and offers, and company news to keep visitors coming back to the site.

Even if your website is gaining a lot of traffic, it doesn’t mean anything to your business if those visitors aren’t converting to customers. Digital marketing methods and tools provide businesses the best chances to survive, compete and grow.Here are 8 Reasons Why Digital Marketing can help to Grow Your Business

Digital Marketing Delivers Conversion

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

More Cost Effective

It is more cost-effective than traditional marketing. This is especially important for small businesses as they don’t have many resources or a lot of capital. New media can provide you with a cheaper and more effective advertising channel.

Better ROI
You waste time and energy in channelizing resources without a receiving a definite ROI, if you focus on traditional marketing. A strategic digital marketing campaign helps your brand reap more profits and results in faster business growth, thereby increasing the ROI on the investment. ROI plays a major role in deciding the success of your online business.

It levels the online playing field

It’s been quite some time since digital marketing was a privilege of large corporations with sufficient resources needed for such a marketing campaign. Digital marketing levels the playing field in a way that it enables medium and small businesses to compete with the big ones, by attracting targeted traffic instead of them.

Digital Marketing Builds Brand Reputation

The success of digital marketing is in its ability to attract targeted traffic. The audience you attract will come to know about your brand, products, and services, and may even purchase or subscribe to your services. Most importantly, you have to make sure that you deliver whatever your promise. Your products and services should be of high quality.

It generates better revenues

High conversion rates brought by a good digital marketing campaign are bound to benefit your business in terms of higher revenues. Small and medium businesses benefit greatly from digital marketing techniques, as better revenue growth expectancy provides them 3.3 times better chances to expand to greater and also farther reaching markets.

Digital Marketing Earns People’s Trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences.Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences

Digital Marketing Ensures Business Survival Online

You can have lots of people visit your shop, only to leave without purchasing anything, claiming that they will come back at a later day. Same way, you can have a lot of online visitors but very few purchases. The only difference is that digital marketing gives you strategies to ensure that you have more traffic, but those that you highly target. Targeting the right people will lead to positive results.

Consumers are increasingly turning to the Internet for their buying decisions. This makes Internet marketing  more important than ever before. According to studies, to carry out preliminary price and product research, consumers are turning to research on mobile Internet and social media before making their final purchasing decisions.Bangalore adsolutions Provides  the Best Internet Marketing Services In Bangalore

Internet Marketing is an impactful tool of marketing with attention ,grabbing qualities for any type of business, mainly those which are making money online. The most remarkable feature of Internet Marketing is its capacity to let businesses communicate directly with their target audience. When you manage an online business you need good web traffic, not any type of traffic but targeted traffic that can potentially lead to more sales and business.SEO is the first thing that comes in mind when talking about targeted traffic but we all know that it takes time to work so the next best alternative that can get you targeted traffic fast is Internet Marketing.

Internet marketing is very important because, if done the right way, will definitely generate more income to your website. Bangalore adsolutions provides the Best Internet Marketing,The advantages of Internet Marketing are as follows:

• A more focused campaign directed to your target market

• Make more people aware of your products

• Internet Marketing Allows You to Reach More People

• Intensify your existence and presence on the internet through SEO’s

• Cost-effectiveness

• Time-effectiveness

• Internet marketing increases client engagement

• One of the most important advantages is the fast availability of the information.

• Online marketing gives you many ways to demonstrate and build expertise.

• Gives accurate statistics and regular reporting

• Get more sales and increase revenues

The power of social media services, as well as its widespread popularity and use, has transformed it into an effective marketing tool. Especially, with almost 75% of customers using social media services while making purchases, the demand for robust social media marketing strategies has grown over time.With majority of consumers spending unlimited hours on popular social media platforms such as Facebook, Twitter, Google Plus and others, enterprises are finding these platforms highly profitable for their business and bottom lines.Bangalore Adsolutions is a Best Social Media Marketing Service Provider In Bangalore

 

You want to hit the market with a bang, so you want to be everywhere on social media – Facebook, Twitter, YouTube, Pinterest, Instagram, etc. We can put you everywhere, but would that make sense to your brand. Bangalore adsolutions are a Bangalore based Social Media Company providing end to end social media services. We will take your brand to relevant audience and acquire new fans and followers through all Social Media channels such as Facebook, Twitter etc.,

A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill.

Bangalore adsolutions is one of the top and leading Indian SEO Company that provides excellent and affordable SEO Services/Search Engine Optimization.We provide Best SEO Services In Bangalore and We have dedicated and enthusiastic team of SEO Professionals who make sure of guaranteed top 10 search engine ranking on Google and other search engines. We are extensively providing best quality Search Engine Optimization, PPC, Social media optimization and various other internet marketing strategies for your online business to generate more revenue.

SEO rewards your business for its efforts at a higher rate in traditional forms of offline advertising, the same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy, that is, it allows you to market to people when they are looking for the products and services your business provides. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.

Our knowledge of SEO, advanced tools and proprietary technology enables us to anticipate and effectively manage constant search engine algorithm changes in order to maximize your SEO results. When you choose to work with Bangalore adsolutions, you’ll enjoy more predictable and sustainable results. When it comes to SEO, your business’ reputation and visibility is on the line. If you want to dominate online results, you have to do so strategically to insulate your website from potential risks and ensure long-term traffic growth.