If you are about to build your brand on social media then you must know this

1. The networking that you are choosing should support your brand image:

These are all the factors you must consider in finding the best platform for your brand image

Facebook:

For promoting the brand awareness Facebook is the best platform. We can promote any brand virtually using Facebook.

Instagram:

It is a suitable platform for the brands that relies on images.

Google+:

It’s the platform that reaches men in the industry of technology. Statistics says that the two third of the user’s using this network are men.

Pinterest:

It’s the platform that reaches women, especially for selling jewelry   brands or clothing brands

LinkedIn:

It’s a great choice for business related promotions content and helps in connecting with the other corporate people’s

2. Create a content that is both valuable and sharable:

While crafting the content for social media you must keep following these principles that are given below

• The contents that you share must be related to your brand image. However humor can be difficult to pull off if you are confident about creating the memes effectively then it can be considered ad a brand –building tools that is more powerful.
• Find out which type of content gains more visibility   with your audience on your social networks and create that kind of contents more.
• Don’t hesitate to use visual content. Article content a& twitter content that has images in it can receive more views by the audience

3. Maximize your audience

It’s more important to create a killer content for your social profiles you can create a content with different ways

• While creating a content mention the name or city or website address of your company. audience with Google alerts can see your content once it is published
• Tag any customers that you’ve referenced while sharing contents on social media
• Send email to the customers once you publish your content to let them know that they have been referenced in your work

4. Create social media campaigns to promote the content

Many company’s use this kind of social campaigns to generate leads and also to gain visibility as well.

To make these campaigns successful you must always make sure that the campaign offers a value to all participants by providing incentives that may encourage the user participation

However social media can help you to generate new leads it can also be a waste of time when you don’t use it properly. If you prioritize to share the effective content you can build your brand on social media in the long run.