Google has introduced a bid adjustment simulator for mobile bids in AdWords, as well as a new first-page bid estimate.

The mobile bid adjustment simulator shows how changing a mobile bid adjustment could have potentially affected impressions, clicks and spend over the previous seven days. The simulator will show estimated impact for both mobile bid adjustment increases and decreases.

You’ll find the mobile bid adjustment simulator from the Devices section under the Settings tab in a campaign. Be sure the Bid Adj. the column is activated. You’ll see the bid simulator icon in that column, below your bid adjustment.

Fine-print note: Keep in mind that because this simulator is only available at the campaign level, “If you apply any bid adjustment changes from the simulator, your ad group adjustments will be overwritten.”

First Position Estimates

Google has also added first position bid estimates to complement the existing first page estimates and top-of-page estimates. The estimate shows the bid you’ll likely need for your ad to be shown in position one at the top of the first page of results.

Bid estimates are relative to the device targeting in your campaign. If you’re running a mobile campaign, the bid estimate will reflect what’s needed to meet the placement threshold on mobile devices.

Both features are now available to all advertisers.

Earlier this year, at Google’s May developer conference, the company announced that Google Maps search and turn-by-turn navigation will be available offline. Today it’s starting to roll out this capability to Android users and later to ios.

Users will be able to search Maps offline and get directions with a weak or non-existent connection:

You can download an area by searching for a city, county or country, for instance, and tapping “Download” on the resulting place sheet, or by going to “Offline Areas” in the Google Maps menu and tapping on the “+” button. Once downloaded, Google Maps will move into offline mode automatically when it recognizes you’re in a location with spotty service or no connectivity at all. When a connection is found, it will switch back online so you can easily access the full version of Maps, including live traffic conditions for your current route.

I had previously, mistakenly, been under the impression that no user download was required apparently there is. Maps users will need to download the desired Maps area for later access. Despite this, the new capability is a much improved and expanded version of much more limited “offline” functionality.

Beyond driving directions, users will get full access to Google content in Maps for the downloaded geographic area. That includes contact information, ratings and business hours.

Nokia has had similar capabilities in place for several years, but HERE maps were recently sold to a consortium of German car makers. It’s not entirely clear whether they’ll continue to invest in that feature.

One interesting thing to speculate about is whether Google will seek to expand these offline capabilities beyond Maps to other Google products like core search. Facebook has a major initiative for the developing world, trying to adapt the user experience to 2G and unreliable connections.

Offline Maps may well be a first step in a similar push by Google.

 

WordPress founder, Matt Mullenweg, celebrated a milestone this week as his content management system is now powering 25% of all sites on the web.

This news comes courtesy of a W3Techs survey, and according to Mullenweg this number should be even greater by year’s end:

“Sometimes it goes up and down through the course of a month, but it’s still a pretty fun milestone that we can now say about one in four websites are now powered by the scrappy open-source underdog with its roots stretching all the way back to a single person in Corsica, France. We should be comfortably past 25% by the end of the year.”

Mullenweg is no doubt also proud that, according to W3Techs, WordPress is the fastest growing CMS out there:

“Every 74 seconds a site within the top 10 million starts using WordPress. Compare this with Shopify, the second-fastest growing CMS, which is gaining a new site every 22 minutes.”

Here is the market share of the top 5 content management systems:

1. WordPress 25.0%
2. Joomla 2.8%
3. Drupal 2.1%
4. Magento 1.2%
5. Blogger 1.2%

There is plenty of room for growth for any of the top CMS’s on the web, as a whopping 57% of all sites aren’t built on any identifiable CMS at all.

W3Techs is calling WordPress “one of the biggest success stories on the web” — in light of these stats it’s hard to deny such a claim.

 

Google starts notifying webmasters of broken SSL/TLS certificates. Will this lead to a stricter HTTPS ranking factor?

Google is now sending some webmasters notifications when their SSL/TLS certificates do not match their domain names. The new notification was first spotted by@MediaWyse.

It had the subject, “SSL/TLS certificate does not include domain name,” with the message:

Google has detected that the current SSL/TLS certificate used on [domain] does not include [domain] domain name. This means that your web site is not perceived as secure by some browsers. As a result, many web browsers will block users accessing your site by displaying a security warning message. This is done to protect users browsing behavior from being intercepted by a third party, which can happen on sites that are not secure.

I’d expect to see more flavors of these SSL/TLS warnings from Google and for Google to become stricter about the ranking boost for HTTPS sites.

Currently, HTTPS errors don’t affect whether the site gets an HTTPS ranking boost, even if it isn’t valid; if it is on an HTTPS URL, it would get the boost. But these notifications show two things: (1) Google wants to notify webmasters when there are issues with their SSL/TLS certificates; and (2) Google is aware of it. Meaning, I’d suspect, that in the future, Google will update their HTTPS algorithm to not give the ranking boost for pages that have SSL/TLS issues.

Here is a screen shot of the notification:

Flickr users can now search Yahoo Image Search and find images from their own personal collection or their friends’ collections if there are relevant pictures.

Yahoo announced they have integrated Flickr photos with Yahoo Search so that when you are logged into Yahoo, and you have Flickr photos in your account, Yahoo Search will personalize the image search results with your photos and photos from your friends.

Yahoo said, “if you’re signed in, your search will display personalized results from Flickr, including a selection of your own photos, images from people you follow and top public photos on Flickr.” The photos will only pull from your Flickr photos if you have images relevant to your search.

I did a search for [danny sullivan] without being signed in and with being signed in. You can see in the signed-in version, I have photos of Danny Sullivan that I personally took and uploaded to Flickr, as well as images from my friends in Flickr of Danny Sullivan.

Signed In:

To manage searchers who speak multiple languages fluently, Google is testing a language split-view screen in the mobile search results.

Google is testing a new method of showing multiple languages in the mobile search results interface in India.

Abhijeet Mukherjee shared a screen shot of Google showing him two tabs, one for English results and one for Hindi results, in a single search results page on Google India.

A Google spokesperson told us, “We’re always experimenting with the look and feel of our products but have nothing to announce.”

Abhijeet Mukherjee, who spotted this test, said, “Google showing search results in English and the native language, in a tabbed interface.”

It makes sense that Google would test an interface like this for countries that have searchers who speak two or more languages fluently.

 

 

Here, we have some social network advertising suggestions for you.

Getting the benefits of social media marketing requires enormous time investment, sincere dedication and much experimentation.

There are some tricks that will take you at the right direction. We are ready to tell you those secrets, smart ones grab it!

1. Make sure your headlines are attractive and attention grabbing because title is what that make the readers to click on your content and help them to learn about what you say.
2. Link creation in between your contents and different forms of social media will help you to maximize your social media results and also helps to join all sites together.
3. This is the most important of all, be Loyal & Honest and also be available into 24×7 to your customers and communicates with them. Its plays a major role in building trust and relationships with customers. Be customer friendly in simple.
4. Since the customers wants to hear from you, they friend you on facebook, and follow you on twitter so keep on notifying them about your upcoming products, offers and other information that is concerning your business.
5. You can’t taste the fruit of the success overnight. You need to do smart work to build the audience on social media networks, make sure that your followers can follow you anywhere at any time. It could be made possible only through the link building process.
6. You must always keep in mind that social networking websites are not only used for advertising your products but also provides you an opportunity to understand your clients.
7. Always be aware of the competition at your industry. Check out competitor analysis, their techniques & tricks and try to develop your own idea from it.
8. Posting videos that includes talking about hot news and other videos related to your industry is another way to encourage the new customers to your business.
9. Never fail to invite the guest blogger who can pick up the conversation and really make your site more interesting.
10. Last but not least, make sure that your social media profile stays updated all the time. The more and more your profile stays interesting, the more and more people will keep coming back.

We hope that our Secrets will really make your business grow interestingly.

Thank us later! J

When we provide a content that should be more relevant and engages the conversation about the needs which helps to create a unique relationship with your brand. To create a successful business, we must adapt the content marketing strategy. Here, we list out you the things that you need to concentrate when it comes about content marketing.

 

Social Media Marketing:

This strategy more over defines objectives and tools that are necessary to achieve.

 

Facebook :

You shall engage your customers or target audience on facebook with the regular updates , activities and promotions. In case, you are looking for an wider reach on short time then you must go with paid promotions.

 

Linkedin:

When it comes to the professional relationship linkedin is the best one which helps you in managing the business and  also helps in growing your business network that connect with new prospectus.

 

Twitter: 

In twitter you can share every minute news and updates. If you are looking for the maximum reach then you must use hashtags.

 

Youtube:

This channel can feature your training videos , testimonials of clients and product demonstrations.

 

Email:

Email marketing is nothing but an great sales tool.

 

Pinterest:

In Pinterest you can start a company board and pin the contents that are relevant to your audience.

 

Webminars:

Its an online seminar that helps you on getting sales leads.

 

Press releases:

It creates awareness and reach to your business and also adds credibility to your business.

 

Local search:

Local search helps you to drive people at your location.

 

If you are about to build your brand on social media then you must know this

1. The networking that you are choosing should support your brand image:

These are all the factors you must consider in finding the best platform for your brand image

Facebook:

For promoting the brand awareness Facebook is the best platform. We can promote any brand virtually using Facebook.

Instagram:

It is a suitable platform for the brands that relies on images.

Google+:

It’s the platform that reaches men in the industry of technology. Statistics says that the two third of the user’s using this network are men.

Pinterest:

It’s the platform that reaches women, especially for selling jewelry   brands or clothing brands

LinkedIn:

It’s a great choice for business related promotions content and helps in connecting with the other corporate people’s

 

2. Create a content that is both valuable and sharable:

While crafting the content for social media you must keep following these principles that are given below

 

• The contents that you share must be related to your brand image. However humor can be difficult to pull off if you are confident about creating the memes effectively then it can be considered ad a brand –building tools that is more powerful.
• Find out which type of content gains more visibility   with your audience on your social networks and create that kind of contents more.
• Don’t hesitate to use visual content. Article content a& twitter content that has images in it can receive more views by the audience

 

3. Maximize your audience

It’s more important to create a killer content for your social profiles you can create a content with different ways

• While creating a content mention the name or city or website address of your company. audience with Google alerts can see your content once it is published
• Tag any customers that you’ve referenced while sharing contents on social media
• Send email to the customers once you publish your content to let them know that they have been referenced in your work

 

4. Create social media campaigns to promote the content

Many company’s use this kind of social campaigns to generate leads and also to gain visibility as well.

To make these campaigns successful you must always make sure that the campaign offers a value to all participants by providing incentives that may encourage the user participation

However social media can help you to generate new leads it can also be a waste of time when you don’t use it properly. If you prioritize to share the effective content you can build your brand on social media in the long run.